PPC or Pay Per Click is an advertising technique used on search engines (Google.com), websites and shopping sites (shopping.com) where you pay for every click or visitor that comes to your website. As an advertiser you bid on keywords that a visitor would type in the search bar when looking for your product or service.
Our PPC service includes Google AdWords, Yahoo Search, various shopping sites and other popular web destinations. We provide a continuous improvement process to maximize your visitors and sales in a cost effective way. The steps we follow:
- Setting success criteria goals
- Keyword research & analysis
- Ad budget & spending limits
- Ad targeting
- Ad placement
- Ad copy testing
- Keyword bidding & testing
- Landing page selection and testing
Bolder Search will help you achieve the best ROI on your website’s PPC ad campaign.